Marketing information is only valuable when it is used to ________.
A) expand management's job
B) identify a target market
C) please shareholders
D) increase efficiencies in the supply chain
E) make better marketing decisions

Question

Quizplus · Accepted Answer

The purpose of gathering marketing information is to make better marketing decisions. It allows companies to identify their target market and tailor their marketing efforts to be more effective. While expanding management's job and increasing efficiencies in the supply chain may be positive outcomes of marketing information, they are not the primary purpose. Pleasing shareholders may also be important, but it is not directly related to the value of marketing information.

Marketing Information Is Only Valuable When It Is Used to ________