In the Boston Consulting Group approach,________ provides a measure of market attractiveness.
A) relative market share
B) market development
C) market penetration
D) market growth rate
E) market segmentation

Question

Quizplus · Accepted Answer

Market growth rate provides a measure of market attractiveness in the Boston Consulting Group approach. This is because a high market growth rate indicates a potentially large market opportunity, while a low market growth rate suggests limited growth potential.

In the Boston Consulting Group Approach,________ Provides a Measure of Market