The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing market opportunities is called _________________.
A) long-range planning
B) short-range planning
C) media planning
D) strategic planning
E) annual planning

Question

Quizplus · Accepted Answer

Strategic planning is the process of aligning an organization's goals and capabilities with its market opportunities over time. It involves analyzing the organization's strengths and weaknesses, identifying potential opportunities and threats in the market, and developing a plan to achieve long-term success. Long-range planning, short-range planning, media planning, and annual planning are all important parts of strategic planning but do not fully capture the process as a whole.

The Process of Developing and Maintaining a Strategic Fit Between