All of the following are examples of product-oriented mission statements EXCEPT which one?
A) "We provide China's best online search engine."
B) "We make cosmetics."
C) "We sell shoes."
D) "We sell lifestyle and self-expression; success and status; memories, hopes, and dreams."
E) "We rent rooms."

Question

Quizplus · Accepted Answer

The other options clearly state what product or service the company provides, while D is more focused on the emotional and intangible benefits of their products rather than the products themselves.

All of the Following Are Examples of Product-Oriented Mission Statements