Which of the following is NOT a market-oriented business definition?
A) "We make the Internet buying experience fast, easy, and enjoyable"
B) "To sell tools and home repair and improvement items"
C) "We help organize the world's information and make it accessible and useful to the Chinese."
D) " We sell lifestyle and self-expression; success and status; memories, hopes, and dreams."
E) " We create the Shangri-La experience-one that enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests."

Question

Quizplus · Accepted Answer

Option B is a product-oriented definition as it solely focuses on the items being sold, without any emphasis on customer satisfaction or experience. The other options prioritize customer satisfaction and experience, making them market-oriented definitions.

Which of the Following Is NOT a Market-Oriented Business Definition