After management has identified the key businesses making up its company,what is the next step in portfolio analysis?
A) identifying businesses in which to invest
B) assessing the attractiveness of its SBUs
C) deciding whether to harvest any businesses
D) completing short-range planning
E) identifying SBUs

Question

Quizplus · Accepted Answer

The next step in portfolio analysis is assessing the attractiveness of its strategic business units (SBUs). This involves evaluating each SBU based on its market share, growth potential, and overall profitability. Only after this assessment can management make informed decisions about which businesses to invest in, which to harvest or divest, and how to allocate resources for the best overall performance of the company.

After Management Has Identified the Key Businesses Making Up Its