Which of the following is the first step in strategic planning?
A) set objectives and goals
B) develop the business portfolio
C) define the company mission
D) plan marketing strategies
E) identify threats and weaknesses

Question

Quizplus · Accepted Answer

Defining the company mission is the first step in strategic planning as it provides a sense of purpose and direction to the organization. The mission statement sets the foundation for all further strategic planning decisions, including setting objectives and goals, developing the business portfolio, planning marketing strategies, and identifying threats and weaknesses.

Which of the Following Is the First Step in Strategic