The type of value, identified by Sheth, Newman and Gross, which is generated by a sense of fun or novelty, is
A) Social Value
B) Emotional Value
C) Functional Value
D) Conditional Value
E) Epistemic Value

Question

Quizplus · Accepted Answer

Epistemic Value is associated with the novelty and satisfaction of curiosity, which aligns with the sense of fun or novelty mentioned in the question.

The Type of Value, Identified by Sheth, Newman and Gross