The type of value, identified by Sheth, Newman and Gross, which relates to the product or services ability to perform its utilitarian function, is
A) Social Value
B) Emotional Value
C) Functional Value
D) Conditional Value
E) Epistemic Value

Question

Quizplus · Accepted Answer

Sheth, Newman and Gross identified Functional Value as the type of value that relates to the product or service's ability to perform its utilitarian function. Social Value refers to the product or service's ability to facilitate social interaction or communication. Emotional Value relates to the product or service's ability to evoke emotions or feelings in the user. Conditional Value refers to the product or service's ability to meet certain conditions or requirements of the user. Epistemic Value relates to the product or service's ability to provide knowledge or information to the user. Therefore, the best choice is C) Functional Value.

The Type of Value, Identified by Sheth, Newman and Gross