The type of value, identified by Sheth, Newman and Gross that involves a sense of relationship with other groups through the use of images and symbols is
A) Social Value
B) Emotional Value
C) Functional Value
D) Conditional Value
E) Epistemic Value

Question

Quizplus · Accepted Answer

Sheth, Newman and Gross identified social value as a type of value that involves a sense of relationship with other groups through the use of images and symbols. This refers to the importance of social identity and connection to others in shaping a person's attitudes and behavior towards certain products or brands. Emotional value relates to the personal feelings or experiences associated with a product or brand, functional value refers to the usefulness of a product or service, conditional value refers to the situational or contextual factors that affect a person's evaluation of a product, and epistemic value relates to the knowledge or learning that a person gains through using a product or service.

The Type of Value, Identified by Sheth, Newman and Gross