The type of value, identified by Sheth, Newman and Gross, which evokes an affective response, is
A) Social Value
B) Emotional Value
C) Functional Value
D) Conditional Value
E) Epistemic Value

Question

Quizplus · Accepted Answer

Sheth, Newman and Gross identified emotional value as the type of value that evokes an affective response. Social value refers to how much a product or service enhances one's social status, functional value refers to the utility provided by a product or service, conditional value refers to the value of a product or service in a particular context, and epistemic value refers to the value of knowledge and information.

The Type of Value, Identified by Sheth, Newman and Gross