Ruth recently visited a day care center that is convenient to her work. Ruth is thinking of letting the day care workers care for her infant son while she is at work. The first thing Ruth noticed when she walked in the door of the facility was the smell of urine. There was a dead plant in the window. Three babies were crying and no one was paying them any attention. Other children that Ruth could see looked listless. In this example, Ruth experienced the negative side of the _____ element of the day care center's services marketing mix.
A) Product
B) Production
C) Process
D) Place
E) Physical evidence

Question

Quizplus · Accepted Answer

The physical evidence element of services marketing mix refers to the tangible items, such as the appearance of the facility or equipment, that are used to communicate the quality of the service being offered. In this case, the unpleasant smell of urine, dead plant, and dejected appearance of the children all contribute to a negative physical evidence experience for Ruth.

Ruth Recently Visited a Day Care Center That Is Convenient