Which of the following is an example of the people element of an airline company's services marketing mix?
A) Pilots
B) Baggage handlers
C) Customers
D) Flight attendants
E) All of the above

Question

Quizplus · Accepted Answer

The people element of a service marketing mix includes all human actors who play a part in service delivery and thus influence the buyers' perceptions, namely, the firm's personnel, the customer, and other customers in the service environment. In the context of an airline company, pilots, baggage handlers, customers, and flight attendants all influence the service experience, making E) All of the above the correct answer.

Which of the Following Is an Example of the People