Ruth recently visited a day care center that is convenient to her work.Ruth is thinking of letting the day care workers care for her infant son while she is at work.The first thing Ruth noticed when she walked in the door of the facility was the smell of urine.There was a dead plant in the window.Toys were strewn about the floor and Ruth almost tripped over a tricycle.In this example,Ruth experienced negative aspects of the _____ element of the day care center's services marketing mix.
A) Product
B) Production
C) Process
D) Place
E) Physical evidence

Question

Quizplus · Accepted Answer

The physical evidence element of the services marketing mix includes the tangible aspects of the service, such as the appearance of the physical facility, equipment, and personnel. Ruth's experience of the unpleasant smell, dead plant, and cluttered environment are all indicative of negative physical evidence.

Ruth Recently Visited a Day Care Center That Is Convenient