A primary issue that marketers face in relation to service perishability is ensuring service quality over time.

Question

Quizplus · Accepted Answer

Service perishability primarily refers to the inability to store services for later use or sale, meaning services cannot be saved, stored, or inventoried once they have been produced. It does not directly relate to ensuring service quality over time, although maintaining consistent quality is a separate challenge in service marketing.

A Primary Issue That Marketers Face in Relation to Service