Which of the following is a marketing implication that results from the perishability of services?
A) Service quality depends on many uncontrollable factors
B) Employees affect the service outcome
C) Synchronizing supply and demand is difficult
D) Customers participate and affect the service outcome
E) Service delivery and customer satisfaction depend on employee actions

Question

Quizplus · Accepted Answer

Perishability means that services cannot be stored or saved for later use, so they must be supplied when there is demand for them. This makes it difficult to synchronize supply and demand, which is a key marketing implication. If demand is too low, the service provider may have excess capacity and may not be able to recoup their costs. If demand is too high, the service provider may not have enough capacity to meet customer needs, leading to lost sales and potentially dissatisfied customers.

Which of the Following Is a Marketing Implication That Results