A company that was involved in event planning noted how many couples had a wedding catastrophe of some kind. As a result, it abandoned event planning and began offering wedding insurance to protect couples from financial losses due to weather emergencies, stolen wedding rings, damaged wedding dresses, etc. In terms of the service blueprint, the couple that decided to buy insurance to protect themselves if the guests at their reception got food poisoning is part of which section of the service blueprint?
A) Customer actions
B) Onstage contact employee actions
C) Backstage contact employee actions
D) Support processes
E) Audience actions

Question

Quizplus · Accepted Answer

The couple's decision to buy insurance is a customer action, as they are taking the initiative to protect themselves from potential financial losses.

A Company That Was Involved in Event Planning Noted How