In which of the new-services development processes does a service firm produce a description of the service that represents its specific characteristics and features?
A) Idea generation
B) New services strategy development
C) Service development and evaluation
D) Market testing
E) Service concept development and evaluation

Question

Quizplus · Accepted Answer

Service concept development and evaluation is the process in which a service firm produces a detailed description of the service that represents its specific characteristics and features. This includes identifying the target market, deciding on the service design, determining pricing and delivery methods, and evaluating the feasibility of the overall concept.

In Which of the New-Services Development Processes Does a Service