At the _____ stage of the new service development process, the new service is made available to a limited number of its potential customers.
A) Commercialization
B) Business analysis
C) Market testing
D) Service development and evaluation
E) Post introduction evaluation

Question

Quizplus · Accepted Answer

Market testing involves offering a new service to a small group of potential customers to gather feedback and identify any necessary adjustments before launching it to the wider market. The other options are different stages in the new service development process, but they do not involve making the service available to customers.

At the _____ Stage of the New Service Development Process