Question 1

The ________ is the process that starts with sales representatives,dealers,and customers sending orders to the firm,ends with item shipment and bill payment,and includes the preparation of invoices and the back-order of out-of-stock items.

Accepted Answer

The order-to-payment cycle is the description of the process outlined in the question, which involves receiving orders, preparing invoices, shipping items, and collecting payments. The other options, such as the sales information cycle and marketing information system, may relate to parts of this cycle, but they do not encompass the entire process. Demographic trend and marketing intelligence are not related to this process.

Question 2

Describe a marketing information system (MIS).From what sources is the MIS developed?

Accepted Answer

The answer of Describe a marketing information system (MIS).From what...

Question 3

Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors.This is an example of a(n)________.

Accepted Answer

Elance.com (now part of Upwork) functions as a platform where contractors (distributors or sales agents) can hire subcontractors and provide feedback on their work, making it a distributor or sales agent feedback site.

Question 4

What is a "megatrend"? Briefly describe five megatrends shaping the consumer landscape.

Accepted Answer

The answer of What is a "megatrend"? Briefly describe five...

Question 5

List and briefly describe the five main ways marketers can find relevant online information on competitors' strengths and weaknesses,summary comments,and overall performance rating of a product,service,or supplier.

Accepted Answer

The answer of List and briefly describe the five main...

Question 6

As the manager of an organization that is attempting to build a MIS,you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.

Accepted Answer

The three fundamental information sources upon which a MIS is built are internal company records, marketing intelligence activities, and marketing research. External records and documents, databases found on the Internet, consultant reports, and secondary data from government sources such as the Better Business Bureau may be sources of information but do not constitute the fundamental building blocks of a MIS.

Question 7

DuPont commissioned marketing studies to uncover personal pillow behavior for its Dacron Polyester unit that supplies filling to pillow makers and sells its own Comforel brand.Which of the following was revealed by research to be the primary challenge faced by DuPont in expanding sales in the pillow industry?

Accepted Answer

According to the information provided, the research conducted by DuPont was to uncover personal pillow behavior. The primary challenge identified was people not wanting to give up their old pillows, which implies that there is a barrier to adoption of new pillows. Therefore, option B is the best choice. Price, odor associated with polyester, lack of favorable reputation, and competition from China are all potential challenges but are not specifically mentioned as the primary challenge in the given information.

Question 8

Describe the order-to-payment cycle and why it is important to internal records keeping.

Accepted Answer

The answer of Describe the order-to-payment cycle and why it...

Question 9

How are household patterns anticipated to change over the next few years?

Accepted Answer

The answer of How are household patterns anticipated to change...

Question 10

What are the various steps a company can take to improve the quality of its marketing intelligence function?

Accepted Answer

The answer of What are the various steps a company...

Question 11

According to information provided in the text,________ is an example of a country with a very young and rapidly expanding population where products such as milk,diapers,school supplies,and toys would be important.

Accepted Answer

The text states that Mexico has a “very young and rapidly expanding population” which would make products such as milk, diapers, school supplies, and toys important.

Question 12

Examples of ________ that were considered to be successful for toy retailers were Beanie Babies,Furbies,and Tickle Me Elmo dolls.

Accepted Answer

Beanie Babies, Furbies, and Tickle Me Elmo dolls were all examples of fads - a trend that gains popularity quickly but has a short lifespan. Fads can be very successful for retailers because of the urgency to buy before the trend dies out. The other options - trends, fashions, megatrends, and styles - do not accurately describe the short-lived popularity of these specific toys.

Question 13

Describe the differences between a core belief and a secondary belief.List the primary core beliefs of Americans as revealed by the text.

Accepted Answer

The answer of Describe the differences between a core belief...

Question 14

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade's sales reps have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

Accepted Answer

Equipping the sales force with handheld devices with bar-code readers and Internet connections is aimed at improving the sales information system by making inventory assessment faster and enabling sales reps to have more time to interact with consumers.

Question 15

What is the main demographic force monitored by marketers? Why?

Accepted Answer

The answer of What is the main demographic force monitored...

Question 16

Many marketers have tried and failed with "green marketing" programs.Identify and briefly describe the two main problems with such campaigns.

Accepted Answer

The answer of Many marketers have tried and failed with...

Question 17

Marketing managers tend to us internal records systems to supply ________ data,whereas marketing intelligence system are used to supply happenings data.

Accepted Answer

The answer of Marketing managers tend to us internal records...

Question 18

Which of the following best describes the practice used by McDonald's when it hired mystery shoppers to assess stores' internal speed standards?

Accepted Answer

McDonald's hiring mystery shoppers to assess its stores' internal speed standards is an example of the company motivating intermediaries (in this case, the mystery shoppers) to pass along important intelligence.

Question 19

Many business schools have _____ made up of alumni and recruiters who provide valuable feedback on the curriculum.

Accepted Answer

Advisory panels are groups of individuals who provide advice, feedback, and guidance to a business school regarding the curriculum, job market trends, industry needs, and other matters related to education and employment. These advisory panels are usually made up of alumni, recruiters, and other professionals with experience and expertise in the field. The input and feedback provided by such panels are critical in helping business schools design and deliver programs that meet the needs of both students and employers.

Question 20

People absorb,almost unconsciously,a worldview that defines their relationships.List and describe the "views" that assist or retard this relationship development process.

Accepted Answer

The answer of People absorb,almost unconsciously,a worldview that defines their...

Quiz 3: Gathering Information and Scanning the Environment