As the manager of an organization that is attempting to build a MIS,you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.
A) external records and documents
B) databases found on the Internet
C) consultant reports
D) internal company records
E) secondary data from government sources such as the Better Business Bureau

Question

Quizplus · Accepted Answer

The three fundamental information sources for building a MIS are internal company records, marketing intelligence activities, and marketing research. Internal company records include data generated within the organization, while marketing intelligence activities involve monitoring competitors, industry trends, and other external factors. Marketing research involves collecting and analyzing data about customers and the market. The other options, such as external records, consultant reports, and secondary data sources, may be useful in building a MIS, but they are not the fundamental sources upon which the system is built.

As the Manager of an Organization That Is Attempting to Build