Question 1

Marketing managers tend to us internal records systems to supply ________ data,whereas marketing intelligence system are used to supply happenings data.

Accepted Answer

Internal records systems provide data on the results of past marketing activities, such as sales and financial outcomes, while marketing intelligence systems gather information on current market happenings and trends.

Question 2

Many marketers have tried and failed with "green marketing" programs.Identify and briefly describe the two main problems with such campaigns.

Accepted Answer

The answer of Many marketers have tried and failed with...

Question 3

Elance.com is a service provider that allows contractors to describe their level of satisfaction with subcontractors.This is an example of a(n)________.

Accepted Answer

Elance.com (now part of Upwork) functions as a platform where contractors (distributors or sales agents) can hire subcontractors and provide feedback on their work, making it a distributor or sales agent feedback site.

Question 4

By equipping its sales force with handheld devices with bar-code readers and Internet connections to speed inventory assessment,TaylorMade's sales reps have significantly more time to interact with their consumers.This is an example of the use of technology in improving ________.

Accepted Answer

The use of handheld devices with bar-code readers and Internet connections is an example of technology being used to improve sales information systems, specifically inventory tracking and assessment. This technology allows for more efficient tracking of inventory and frees up time for sales reps to interact with customers, ultimately improving their ability to sell products.

Question 5

Describe the order-to-payment cycle and why it is important to internal records keeping.

Accepted Answer

The answer of Describe the order-to-payment cycle and why it...

Question 6

Which of the following best describes the practice used by McDonald's when it hired mystery shoppers to assess stores' internal speed standards

Accepted Answer

The answer of Which of the following best describes the...

Question 7

What are the various steps a company can take to improve the quality of its marketing intelligence function

Accepted Answer

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Question 8

As the manager of an organization that is attempting to build a MIS,you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.

Accepted Answer

The three fundamental information sources for building a MIS are internal company records, marketing intelligence activities, and marketing research. Internal company records include data generated within the organization, while marketing intelligence activities involve monitoring competitors, industry trends, and other external factors. Marketing research involves collecting and analyzing data about customers and the market. The other options, such as external records, consultant reports, and secondary data sources, may be useful in building a MIS, but they are not the fundamental sources upon which the system is built.

Question 9

Describe the differences between a core belief and a secondary belief.List the primary core beliefs of Americans as revealed by the text.

Accepted Answer

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Question 10

How are household patterns anticipated to change over the next few years

Accepted Answer

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Question 11

DuPont commissioned marketing studies to uncover personal pillow behavior for its Dacron Polyester unit that supplies filling to pillow makers and sells its own Comforel brand.Which of the following was revealed by research to be the primary challenge faced by DuPont in expanding sales in the pillow industry

Accepted Answer

The research revealed that people were not willing to give up their old pillows, which indicates a loyalty to their current pillow and a challenge for DuPont in convincing customers to switch to their products. None of the other options are mentioned as a primary challenge in the given information.

Question 12

What is the main demographic force monitored by marketers Why

Accepted Answer

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Question 13

Many business schools have _____ made up of alumni and recruiters who provide valuable feedback on the curriculum.

Accepted Answer

Advisory panels are made up of experts or professionals who provide valuable feedback or advice on a specific topic or area of interest. In this case, business schools have advisory panels made up of alumni and recruiters to give feedback on the curriculum. Government data sources, trends, order-to-payment cycles, and green marketing initiatives are not relevant in this context.

Question 14

List and briefly describe the five main ways marketers can find relevant online information on competitors' strengths and weaknesses,summary comments,and overall performance rating of a product,service,or supplier.

Accepted Answer

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Question 15

Describe a marketing information system (MIS).From what sources is the MIS developed

Accepted Answer

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Question 16

Examples of ________ that were considered to be successful for toy retailers were Beanie Babies,Furbies,and Tickle Me Elmo dolls.

Accepted Answer

Beanie Babies, Furbies, and Tickle Me Elmo dolls are examples of fads, which are short-lived and intense trends that gain popularity quickly but also fade away quickly. Megatrends are long-term shifts that shape societal behaviors and attitudes. Fashions and styles refer to clothing and accessory trends, while trends can refer to any type of shift in consumer behavior or popular culture.

Question 17

The ________ is the process that starts with sales representatives,dealers,and customers sending orders to the firm,ends with item shipment and bill payment,and includes the preparation of invoices and the back-order of out-of-stock items.

Accepted Answer

The order-to-payment cycle encompasses the entire process of receiving orders from customers, preparing invoices, shipping items, and receiving payment. It is a critical process within the sales and distribution system of a company. The other options (A, C, D, and E) may be related to marketing or sales processes but are not specifically related to the order-to-payment cycle.

Question 18

What is a "megatrend" Briefly describe five megatrends shaping the consumer landscape.

Accepted Answer

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Question 19

According to information provided in the text,________ is an example of a country with a very young and rapidly expanding population where products such as milk,diapers,school supplies,and toys would be important.

Accepted Answer

The text mentions a country with a very young and rapidly expanding population, which implies a high birth rate and a younger population demographic. Out of the given options, Mexico fits this description as it has a higher birth rate and a younger median age compared to Japan, France, Spain, and the United Kingdom. Products such as milk (for infants and young children), diapers, school supplies, and toys would be important for a country with a young population, making Mexico the best choice.

Question 20

People absorb,almost unconsciously,a worldview that defines their relationships.List and describe the "views" that assist or retard this relationship development process.

Accepted Answer

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Quiz 3: Gathering Information and Scanning the Environment