Question 1

Discuss the marketing implications of the recent population explosion.

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Question 2

By 2010,only ________ of U.S.households will consist of married couples with children under the age of 18.

Accepted Answer

According to demographic trends, there has been a decline in the number of households consisting of married couples with children under the age of 18. By 2010, it is estimated that only 20% of U.S. households will fall under this category. This means that a majority of households will consist of singles, childless couples, and single-parent families.

Question 3

Characterize the N Generation and how it differs from Generation X.What implications does this generation have for marketing over the next few years

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Question 4

In response to the U.S.income distribution trend toward ________,Levi-Strauss introduced premium Levi's Capital E line to upscale retailers and the less-expensive Levi Strauss Signature line to mass-market retailers.

Accepted Answer

The statement indicates that the income distribution trend is moving towards a shrinking middle income segment, with increasing concentration at the low and high ends of the income spectrum. This is reflected in Levi-Strauss's strategy of introducing both a premium line for upscale retailers and a less-expensive line for mass-market retailers, catering to both high and low-income consumers.

Question 5

Frito-Lay has seen a rise in chip snacking by grown-ups and believes it is a result of more directed marketing efforts toward ________,who continued to snack on Frito-Lay products into adulthood.

Accepted Answer

Frito-Lay's marketing efforts have been directed towards teens, who have continued to snack on their products into adulthood, leading to a rise in chip snacking among grown-ups.

Question 6

What typically would be the function of a sales information system Think of an example to illustrate such a function.

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Question 7

Although every manager in an organization needs to observe the outside environment,marketers have two advantages.What are those two advantages

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Question 8

Marketers look at where consumers are gathering to gain insights into consumption trends.The movement to ________ states has lessened the demand for warm clothing and increased the demand for air conditioning.

Accepted Answer

The Sunbelt states generally have warmer climates, which would lessen the demand for warm clothing and increase the demand for air conditioning. This trend may not be as prevalent in other regions such as the Northeast, Midwest, West Coast, or Mountain states.

Question 9

What is a trend and why is it important in marketing

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Question 10

If you were a company's marketing information manager,you would need to realize that your marketing information system should be a cross between three areas of concern (thoughts)for managers with respect to information.What are those three concerns (thoughts)

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Question 11

One of the ways that a marketer can improve his or her marketing intelligence function is to network externally.What does networking externally mean

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Question 12

________ made up half of all new workers in the past decade and will make up 25% of all workers in the United States within two generations.

Accepted Answer

According to the U.S. Bureau of Labor Statistics, Hispanic Americans made up half of all new workers in the past decade, and it is projected that they will make up 25% of the total U.S. workforce within two generations (which is approximately 50 years). Therefore, option C is the best answer.

Question 13

Within the African American market,the largest and perhaps most influential socio-behavioral subsegments are ________.

Accepted Answer

The Reachers and the Attainers are considered the largest and most influential socio-behavioral subsegments within the African American market.

Question 14

The Toyota Prius,with its 55 miles per gallon fuel efficiency,was designed in response to consumption trends as they related to the ________ environment.

Accepted Answer

The Toyota Prius was designed in response to consumption trends as they related to the natural environment, specifically the need for greater fuel efficiency to reduce emissions and combat climate change.

Question 15

________ lobby government officials and pressure business executives to pay more attention to consumers' rights,women's rights,senior citizens' rights,minority rights,and gay rights.

Accepted Answer

Political action committees (PACs) advocate for specific political causes or issues, including advocating for the rights of various groups. They often lobby government officials and pressure business executives to address these issues. Universities and colleges focus more on education and research, while the Better Business Bureau primarily works to ensure fair business practices. The U.S. Chamber of Commerce and Manufacturing trade associations (MTAs) typically advocate for business interests rather than specific social issues.

Question 16

William rose rapidly in his organization and was the youngest CEO in the company's history.William would be characterized as a ________.

Accepted Answer

William's rapid rise and achievement of being the youngest CEO suggest that he is a maker, someone who actively creates and achieves new goals. The other options do not fit this scenario as well.

Question 17

Marketers today use relevant online information to assess competitors' product strengths and weaknesses.List the five main ways marketers can get such information online.

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Question 18

Explain the statement that "internal records systems supply results data and marketing intelligence systems supply happenings data."

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Question 19

A study by management consulting firm McKinsey identified the potential emergence of a new global industry structure as a key trend to watch in the coming years.Discuss this trend and what it means for marketers.

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Question 20

________ shows a spirit of entrepreneurship unmatched by any cohort.

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Quiz 3: Gathering Information and Scanning the Environment