Question 1

The Toyota Prius,with its 55 miles per gallon fuel efficiency,was designed in response to consumption trends as they related to the ________ environment.

Accepted Answer

The Toyota Prius was designed in response to consumption trends as they related to the natural environment, specifically the need for greater fuel efficiency to reduce emissions and combat climate change.

Question 2

________ lobby government officials and pressure business executives to pay more attention to consumers' rights,women's rights,senior citizens' rights,minority rights,and gay rights.

Accepted Answer

Political action committees (PACs) are specifically designed to lobby government officials on behalf of special interest groups, such as those focused on consumer rights, women's rights, senior citizens' rights, minority rights, and LGBTQ rights. Universities and colleges, the Better Business Bureau, the U.S. Chamber of Commerce, and manufacturing trade associations (MTAs) may have their own advocacy agendas, but they are not typically focused on these specific social justice issues.

Question 3

Although every manager in an organization needs to observe the outside environment,marketers have two advantages.What are those two advantages?

Accepted Answer

The answer of Although every manager in an organization needs...

Question 4

In response to the U.S.income distribution trend toward ________,Levi-Strauss introduced premium Levi's Capital E line to upscale retailers and the less-expensive Levi Strauss Signature line to mass-market retailers.

Accepted Answer

The introduction of a premium line for upscale retailers and a less-expensive line for mass-market retailers suggests a response to a trend of income distribution becoming more polarized, with a shrinking middle income segment and growing disparities between low and high-income earners.

Question 5

One of the ways that a marketer can improve his or her marketing intelligence function is to network externally.What does networking externally mean?

Accepted Answer

The answer of One of the ways that a marketer...

Question 6

Marketers look at where consumers are gathering to gain insights into consumption trends.The movement to ________ states has lessened the demand for warm clothing and increased the demand for air conditioning.

Accepted Answer

The movement to Sunbelt states has resulted in higher temperatures and lessened demand for warm clothing, but increased demand for air conditioning.

Question 7

Frito-Lay has seen a rise in chip snacking by grown-ups and believes it is a result of more directed marketing efforts toward ________,who continued to snack on Frito-Lay products into adulthood.

Accepted Answer

The answer of Frito-Lay has seen a rise in chip...

Question 8

What is a trend and why is it important in marketing?

Accepted Answer

The answer of What is a trend and why is...

Question 9

Marketers today use relevant online information to assess competitors' product strengths and weaknesses.List the five main ways marketers can get such information online.

Accepted Answer

The answer of Marketers today use relevant online information to...

Question 10

William rose rapidly in his organization and was the youngest CEO in the company's history.William would be characterized as a ________.

Accepted Answer

William's rapid rise in the organization and becoming the youngest CEO in the company's history reflects his ability to make things happen, which classifies him as a maker. Makers are individuals who are action-oriented and are not afraid to take risks to achieve their goals. They are assertive and often exhibit high levels of confidence, which enables them to take charge of situations and drive them in the direction they want.

Question 11

What typically would be the function of a sales information system? Think of an example to illustrate such a function.

Accepted Answer

The answer of What typically would be the function of...

Question 12

________ made up half of all new workers in the past decade and will make up 25% of all workers in the United States within two generations.

Accepted Answer

According to the US Bureau of Labor Statistics, Hispanic Americans accounted for half of all new workers in the US in the past decade. Additionally, the Pew Research Center projects that by 2055, Hispanics will make up 25% of the American workforce, which is a significant increase from their current representation of approximately 17%. Therefore, C) Hispanic Americans is the correct choice for this question.

Question 13

________ shows a spirit of entrepreneurship unmatched by any cohort.

Accepted Answer

The answer of ________ shows a spirit of entrepreneurship unmatched...

Question 14

Discuss the marketing implications of the recent population explosion.

Accepted Answer

The answer of Discuss the marketing implications of the recent...

Question 15

A study by management consulting firm McKinsey identified the potential emergence of a new global industry structure as a key trend to watch in the coming years.Discuss this trend and what it means for marketers.

Accepted Answer

The answer of A study by management consulting firm McKinsey...

Question 16

By 2010,only ________ of U.S.households will consist of married couples with children under the age of 18.

Accepted Answer

This is based on a trend of decreasing marriage rates and increasing rates of couples choosing not to have children or waiting longer to have them. Additionally, there is an increase in blended families, single-parent households, and households with no children.

Question 17

Explain the statement that "internal records systems supply results data and marketing intelligence systems supply happenings data."

Accepted Answer

The answer of Explain the statement that "internal records systems...

Question 18

Within the African American market,the largest and perhaps most influential socio-behavioral subsegments are ________.

Accepted Answer

The answer of Within the African American market,the largest and...

Question 19

Characterize the N Generation and how it differs from Generation X.What implications does this generation have for marketing over the next few years?

Accepted Answer

The answer of Characterize the N Generation and how it...

Question 20

If you were a company's marketing information manager,you would need to realize that your marketing information system should be a cross between three areas of concern (thoughts)for managers with respect to information.What are those three concerns (thoughts)?

Accepted Answer

The answer of If you were a company's marketing information...

Quiz 3: Gathering Information and Scanning the Environment