Which of the following methods adapts both the product and its marketing communication to suit the target market?
A)Product/communications extension
B)Product extension,communication adaptation
C)Product adaptation,communication extension
D)Product/communication adaptation

Question

Quizplus · Accepted Answer

Product/communication adaptation is the method that adapts both the product and its marketing communication to suit the target market. This approach involves changing both the product features and marketing messages to fit the local preferences and cultural differences. It allows the company to customize the offering and messaging to match the needs and wants of the target audience, leading to better customer satisfaction and higher sales.

Which of the Following Methods Adapts Both the Product and Its