An ________ channel provides buyers with location convenience because of the large number of outlets through which a product is sold.
A) extensive
B) intensive
C) exclusive
D) inclusive

Question

Quizplus · Accepted Answer

An intensive channel is a distribution channel where a product is made available in as many outlets as possible, providing buyers with location convenience due to the large number of outlets through which the product is sold. An extensive channel refers to a distribution channel that involves few intermediaries, while an exclusive channel entails limited distribution through selected outlets. An inclusive channel is not a recognized term in distribution channels.

An ________ Channel Provides Buyers with Location Convenience Because of the Large