Which of the following reflects the correct sequence of the marketing communications process?
A)Promotional message,encoding,decoding,feedback
B)Encoding,promotional message,decoding,feedback
C)Promotional message,decoding,feedback,encoding
D)Encoding,promotional message,feedback,decoding

Question

Quizplus · Accepted Answer

The marketing communications process starts with encoding, which is the process of putting the promotional message into a form that can be transmitted effectively. Then, the promotional message is transmitted to the target audience, which is referred to as the promotional message in this question. The target audience then receives the message and begins the process of decoding, which is the process of interpreting the message into meaningful information. Finally, the target audience provides feedback, indicating whether or not the message was effective. Therefore, the correct sequence is encoding, promotional message, decoding, and feedback, which is reflected in option B.

Which of the Following Reflects the Correct Sequence of the Marketing