Under which of the following methods does a company extend the same product into new target markets but alters its promotion?
A)Product/communications extension
B)Product extension,communication adaptation
C)Product adaptation,communication extension
D)Product/communication adaptation

Question

Quizplus · Accepted Answer

This method involves keeping the product the same while adapting the promotional strategy to better fit the new target market.

Under Which of the Following Methods Does a Company Extend