Jennifer is the chief financial officer (CFO) of an international bank. She is an American Porsche customer who considers her car as a reward for having worked hard all her life. She strongly feels that owning the car is what really matters and not the prestige of owning an expensive automobile. Which of the following psychographic categories does Jennifer belong to?
A) Top Guns
B) Proud Patrons
C) Fantasists
D) Elitists

Question

Quizplus · Accepted Answer

Jennifer's attitude towards owning a Porsche indicates that she values the personal reward she receives from owning the car rather than any prestige associated with owning an expensive automobile. This is characteristic of the "Proud Patrons" psychographic category, which values the personal enjoyment and satisfaction derived from owning a luxury product.

Jennifer Is the Chief Financial Officer (CFO) of an International