________ involves grouping people in terms of their attitudes, values, and lifestyles.
A) Psychographic segmentation
B) Geographic segmentation
C) Demographic segmentation
D) Benefit segmentation

Question

Quizplus · Accepted Answer

Psychographic segmentation involves grouping people based on their attitudes, values, and lifestyles. This is different from demographic segmentation, which involves grouping people based on measurable characteristics such as age, gender, income, and education. Geographic segmentation involves grouping people based on where they live, and benefit segmentation involves grouping people based on the benefits they seek from a product or service.

________ Involves Grouping People in Terms of Their Attitudes, Values