Even a narrow segment can be served profitably with a standardized product if the segment exists in several countries.

Question

Quizplus · Accepted Answer

Standardized products can be produced at a large scale and distributed across multiple countries, even if the segment is narrow, to ensure profitability. This is because the combined demand of the segment in different countries can make up for the narrowness of the segment in each individual country.

Even a Narrow Segment Can Be Served Profitably with a Standardized