According to Theodore Levitt, "segment simultaneity" refers to a trend wherein ________.
A) the same segments are likely to show up in multiple national markets across the globe
B) hundreds of different segments are likely to show up within a single national market
C) the segments in two different national markets are never likely to have any similarities
D) no two segments within a single national market show similarities in more than a certain number of attributes

Question

Quizplus · Accepted Answer

According to Theodore Levitt, "segment simultaneity" refers to a trend wherein the same segments are likely to show up in multiple national markets across the globe. This means that companies can target the same segment in different countries and leverage their marketing efforts to gain economies of scale.

According to Theodore Levitt, "Segment Simultaneity" Refers to a Trend