Which of the following is an important demographic variable for the segmentation of low-priced products?
A) national income
B) population size
C) attitudes
D) lifestyles

Question

Quizplus · Accepted Answer

Population size is an important demographic variable for the segmentation of low-priced products. This is because low-priced products tend to appeal to a wide audience, including those with lower incomes, and are often purchased by those living in more densely populated areas where there is a greater demand for affordable products. National income, attitudes, and lifestyles may also be important variables for some products, but they are not necessarily the most important factors for low-priced products.

Which of the Following Is an Important Demographic Variable for the Segmentation