Which of the following is an example of a variable used in demographic segmentation?
A) behavioral characteristics
B) national income
C) attitude
D) lifestyle

Question

Quizplus · Accepted Answer

Demographic segmentation typically includes variables such as age, gender, income, education, and occupation. National income is an example of a variable used in demographic segmentation. Behavioral characteristics, attitudes, and lifestyle are more likely to be used in psychographic segmentation.

Which of the Following Is an Example of a Variable