According to Hamel and Prahalad, which of the following approaches is being utilized by a company that gains access to the know-how developed by other companies through licensing agreements, joint ventures, or partnerships?
A) collaborating
B) searching for loose bricks
C) building layers of advantage
D) changing the rules of engagement

Question

Quizplus · Accepted Answer

Collaborating refers to the approach of gaining access to the know-how developed by other companies through licensing agreements, joint ventures, or partnerships, as mentioned in the question. Searching for loose bricks refers to identifying and exploiting weaknesses in the existing industry structure. Building layers of advantage refers to building portfolios of assets that provide long-term competitive advantage. Changing the rules of engagement refers to changing the game by creating a new set of rules that favor the company's strengths.

According to Hamel and Prahalad, Which of the Following Approaches