According to Michael Porter, ________ is a generic strategy in which a company can offer lower prices than the competition to a narrow target market.
A) focused differentiation
B) product differentiation
C) cost leadership
D) cost focus

Question

Quizplus · Accepted Answer

Cost focus is the strategy described by Michael Porter where a company aims to offer lower prices than competitors, but specifically targets a narrow or niche market segment.

According to Michael Porter, ________ Is a Generic Strategy in Which