According to Michael Porter, the buyers in an industry enjoy bargaining power when ________.
A) they are planning to integrate horizontally
B) they purchase in large quantities from supplier firms
C) supplier products represent a small portion of the buyers' costs
D) the supplier's products are highly differentiated

Question

Quizplus · Accepted Answer

Buyers have more bargaining power when they purchase in large quantities, as this makes them more important to the suppliers, potentially influencing terms and prices in their favor.

According to Michael Porter, the Buyers in an Industry Enjoy