According to Hamel and Prahalad, which of the following approaches is being utilized by a company that refuses to follow the practices and regulations set by industry leaders and finds new ways to gain competitive advantage?
A) searching for loose bricks
B) changing the rules of engagement
C) collaborating
D) building layers of advantage

Question

Quizplus · Accepted Answer

This approach is referred to as "changing the rules of engagement" in which a company refuses to follow established industry practices and instead finds new ways to gain a competitive advantage. This involves challenging the conventional wisdom and creating a new market space.

According to Hamel and Prahalad, Which of the Following Approaches