Search engine optimization SEO) and Pay per click PPC) advertising represent ___________ and __________ methods of promoting a business on search engines.
A) Illegal / legal
B) Non-traditional / traditional
C) Unpaid / paid
D) Social / non-social

Question

Quizplus · Accepted Answer

SEO is the unpaid method of promoting a business on search engines, while PPC is a paid method.

Search Engine Optimization SEO) and Pay Per Click PPC) Advertising