Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, advertiser pays for the number of users exposed to the ad, typically expressed as cost per mille CPM) or cost per thousand CPT). Both terms base the ad charge on how many thousands of users are exposed to the ad.
A) Click
B) Action
C) Sale
D) Impression

Question

Quizplus · Accepted Answer

The Cost per Impression method charges based on the number of times an ad is shown to users, regardless of whether they interact with the ad or not. The other options (click, action, sale) are based on some sort of user interaction with the ad, which may not always be applicable or desirable for certain types of digital advertising campaigns.

Rates for Digital Advertising Can Be Determined in a Number