Rates for digital advertising can be determined in a number of ways. Using the Cost per _________________ method, the advertiser pays based on the number of people who perform some specific behavior such as watching a video, fill out a lead form, make a donation, and so on.
A) Click
B) Action
C) Sale
D) Impression

Question

Quizplus · Accepted Answer

The Cost per Action (CPA) method is based on specific actions, such as filling out a lead form or making a donation, rather than simply clicking or viewing an ad (Cost per Click or Cost per Impression methods). The advertiser pays based on the number of people who perform the desired action, which can be more valuable than just getting clicks or views. Cost per Sale (CPS) would only apply if the advertiser is selling something directly through the ad, which is not always the case for digital advertising.

Rates for Digital Advertising Can Be Determined in a Number