E-tailers face challenges that can interfere with the growth of their online marketing efforts. For instance, regular brick and mortar distributors may feel threatened if a manufacturer who normally supplies their products attempts to sell products directly to consumers online. This is an example of __________________.
A) Managing order fulfillment and logistics
B) Channel conflict
C) Determining viability and risk
D) Identifying appropriate business models

Question

Quizplus · Accepted Answer

The scenario described is an example of channel conflict, where there is tension between different levels of distribution channels.

E-Tailers Face Challenges That Can Interfere with the Growth of Their