To take advantage of the growth of mobile device use, many retailers like Macy's are using Mobile Check-in Strategies and partnering with companies like ______________________ that use mobile apps to alert retailers when a customer is in their store.
A) Google and YouTube
B) Twitter
C) Foursquare and Shopkick
D) Verizon and AT&T

Question

Quizplus · Accepted Answer

Foursquare and Shopkick are both mobile apps that are used by retailers to alert them when a customer is in their store. These apps use check-in strategies to allow customers to signal their presence in a store, which in turn triggers alerts to the retailer. This can be a powerful tool for retailers, as it allows them to track the behavior of their customers and to provide targeted advertising and promotions to those customers while they are in the store.

To Take Advantage of the Growth of Mobile Device Use