Using a coupon on your cell phone when checking out at the Hard Rock Café, or checking in to a retail location using FourSquare's mobile app is an example of ______________________ choose the most specific answer).
A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Question

Quizplus · Accepted Answer

Mobile Retailing is the most specific answer as it directly refers to the retail activities conducted via mobile devices, such as using coupons or checking into locations, which are examples provided in the question.

Using a Coupon on Your Cell Phone When Checking Out