Sending special offers to customers who have opted in to receive discounts via SMS text message or advertising a brand on a popular mobile game app like Angry Birds is an example of ___________________________ choose the most specific answer).
A) Mobile Commerce
B) Mobile eCommerce
C) Mobile Retailing
D) Mobile Marketing

Question

Quizplus · Accepted Answer

Sending special offers via SMS or advertising on mobile game apps fall under the category of mobile marketing, which specifically targets customers on their mobile devices with promotional messages. Mobile commerce, mobile eCommerce, and mobile retailing are broader terms that encompass various types of mobile transactions and shopping experiences.

Sending Special Offers to Customers Who Have Opted in to Receive