According to the servuction framework,the benefits that a service customer receives from a service performance
A)result from the interaction between the contact personnel and the inanimate service environment.
B)can be significantly influenced by what happens in the invisible organization and/or other customers present at the service experience.
C)result from the 7Ps.
D)Both A and B are consistent with the servuction framework.
E)All of the statements are consistent with the servuction framework.

Question

Quizplus · Accepted Answer

The servuction framework suggests that benefits received by service customers are a result of the interaction between contact personnel and the inanimate service environment (A) as well as other customers present at the service experience and the invisible organization (B). Therefore, both A and B are consistent with the servuction framework. It is not just the 7Ps (C) that influence the benefits received by customers. Therefore, (D) is the correct choice.

According to the Servuction Framework,the Benefits That a Service Customer