In marketing and sales messages,the best way to handle potential objections is to
A)avoid mentioning them.
B)identify them up front and try to address as many as you can.
C)explain why the objections aren't really important.
D)suggest that anyone who has them simply needs to do more research.
E)imply the objections stems from ignorance.

Question

Quizplus · Accepted Answer

Identifying and addressing potential objections up front shows the customer that you've thought through their concerns and have solutions for them, which can help build trust and credibility. Avoiding or dismissing objections can make the customer feel unheard or brushed off, and suggesting that they just do more research can seem like you're not willing to engage with their concerns. Implying that objections stem from ignorance can be insulting and dismissive, and explaining why objections aren't important might not be effective if the customer feels otherwise.

In Marketing and Sales Messages,the Best Way to Handle Potential