Persuasive messages often follow a specialized four-phase format called the
A)PDQ plan.
B)AIDA model.
C)ASAP model.
D)DEFF approach.
E)direct,indirect,emotional and logical appeal plan.

Question

Quizplus · Accepted Answer

The AIDA model stands for Attention, Interest, Desire, and Action. This format is commonly used in persuasive messages to grab the recipient's attention, generate interest, create desire for the product or service, and urge the recipient to take action.

Persuasive Messages Often Follow a Specialized Four-Phase Format Called the