If you're marketing a new security system to an audience of wealthy professionals,the consumer benefit you would most want to emphasize is
A)protection of the consumer's property.
B)the low cost of the system.
C)the low monthly payments for the service.
D)easy,do-it-yourself installation.
E)sales projections for the new system.

Question

Quizplus · Accepted Answer

Wealthy professionals prioritize their property and assets, and protecting them would be a significant benefit to emphasize. The other options, such as low cost, low payments, and easy installation, may be attractive to other audiences but may not appeal as much to this specific group. Sales projections are also irrelevant to the consumer benefit.

If You're Marketing a New Security System to an Audience