A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm, is known as a _____.
A) brand community
B) cohort group
C) purchase consortium
D) clone group
E) census track

Question

Quizplus · Accepted Answer

A brand community is a consumption subculture that focuses on the interaction of individuals around an activity; product category; or, occasionally, a brand.

A Non-Geographically Bound Community, Based on a Structured Set of Social